In this episode of The Joyous Path to Millions, I sat down with Lucas Rubix, founder of Cryptolabs Research, whose story offers a refreshing take on success in business. Lucas started with high-ticket, high-stakes sales, focusing on landing big clients and premium services. But he soon realized this model, while financially rewarding, left him feeling drained and unfulfilled. Rather than continuing on a path that didn’t resonate, Lucas made a radical shift—he created a model that prioritizes freedom, intuition, and client relationships.
Lucas’ journey shows that success doesn’t have to follow someone else’s playbook. His approach combines intuition with a recurring revenue model focused on client connection, leading to a more sustainable and fulfilling business.
From High-Pressure Sales to a Freedom-Focused Business
One of the biggest changes Lucas made was moving from high-ticket sales to a membership-based model. In his early career, Lucas focused on premium services with high price tags, which created constant pressure to close big deals. While financially successful, it required him to constantly seek new clients to sustain revenue.
Eventually, Lucas realized the high-ticket model didn’t align with his values or ideal lifestyle. He envisioned a business that provided stability without the hustle and created a membership-based approach, offering a low-ticket, recurring revenue model that allowed him to cultivate a community and provide ongoing value. This shift has allowed Lucas to build long-term client relationships, creating steady income without burnout.
For those who feel trapped in a high-pressure model, Lucas’ story inspires designing businesses that fulfill personal goals, rather than following traditional routes.
The Role of Intuition in Building Wealth
Lucas shared how intuition guided his choices. The decision to leave high-ticket sales behind wasn’t purely strategic; it was a personal decision that felt right. By trusting his inner guidance, Lucas built a business aligned with his values, providing purpose beyond profit.
He believes intuition is an underrated tool in business. Letting go of what “made sense” on paper opened new opportunities, leading him to a more rewarding path. For entrepreneurs feeling stuck in models that don’t feel right, Lucas’ story is a reminder that instincts often guide us toward fulfilling outcomes.
Redefining Wealth and Freedom
Lucas’ business model challenges traditional definitions of wealth and success. Instead of chasing higher prices, his approach focuses on consistency, community, and a lifestyle that supports long-term goals. For him, freedom means having a business that meets financial needs and allows him to live a balanced life. By prioritizing recurring revenue, Lucas has crafted a sustainable path aligned with his vision.
This freedom-focused model is not only about income but about creating space for rest, creativity, and connection. Lucas offers a new perspective on wealth that prioritizes well-being along with financial success.
Moving Beyond Limiting Money Beliefs
If Lucas’ journey resonates, you may be ready to break free from your own limiting beliefs around money. Often, we stay in cycles that don’t feel aligned due to deep-rooted beliefs about success. That’s where Money Wound Medicine® comes in. This program helps identify and release subconscious money blocks, freeing you to create wealth in a way that feels fulfilling.
Through Money Wound Medicine®, you’ll explore stories carried about money and success, opening up to a new way of wealth-building that aligns with your true self. Imagine letting go of scarcity, the need for endless hustle, or fear of stepping off the traditional path. Learn more about Money Wound Medicine® here and start your journey to a money mindset that supports true freedom.
XO,
Em
Connect with Lucas:
YouTube: youtube.com/@CryptolabsResearch
Instagram: instagram.com/rubixinator
Work with Em:
Wounds to Wealth Book: emilywilcox.com/book
Website: emilywilcox.com
Facebook: facebook.com/emilyjwilcox1
Instagram: instagram.com/em.makes.money
Free Money Wounds Quiz: moneywoundsquiz.com
Join Em’s signature program: go.emilywilcox.com/mwm
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